About You / FASHION WEEK
Animated visuals created for the About You Fashion Week and runway shows.
ABOUT YOU launched a Fashion Week experience complete with influencers, VIPs and numerous runway shows featuring Germany’s biggest brands. Attendees were able to shop looks directly from the shows and find inspiration from leading industry stylists.
I created and animated multiple video marketing pieces across all social platforms.
Given the tagline “Exclusive For Everyone” we sought to shift the focus away from conventional high-fashion runway experiences by highlighting the “us” in exclusive. The collages were then designed around the theme of inclusion with people and shopable styles in mind that felt inviting and wearable.
Shout out to the great team at About You for inviting me to collaborate on this project and if you’re in Berlin, check out their Fashion Week!
Client: About You GmbH
Executive Producer: Jakob Knauer
Lead Design: Sarah Salcedo Silva
Team Lead Event: Justine McIlhargey
Animation, Concept & Design: George Simeo